Sep

02

Posted | September 02, 2010
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...





Sep

02

Posted | September 02, 2010
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...





Sep

02

Posted | September 02, 2010
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...





Sep

02

Posted | September 02, 2010

If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL restriction is a feature you can enable yourself.

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Sep

01

Posted | September 01, 2010
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...





Sep

01

Posted | September 01, 2010
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...





Sep

01

Posted | September 01, 2010

Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read.

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Sep

01

Posted | September 01, 2010


At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around to reporting the "news."

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Sep

01

Posted | September 01, 2010

Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?

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Aug

31

Posted | August 31, 2010
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. ...





Aug

31

Posted | August 31, 2010
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...





Aug

31

Posted | August 31, 2010
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...





Aug

31

Posted | August 31, 2010


One of the events that was part of Connected Marketing Week was a one-day forum on the "Future of Display: Ad Networks and Exchanges," which was co-programmed by the IAB Networks and Exchanges committee.

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Aug

31

Posted | August 31, 2010

Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on Yahoo! Search in the U.S. & Canada.

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Aug

31

Posted | August 31, 2010

Following their new computer to phone calling service Google have launched a new beta feature for Gmail users, called priority inbox. It ranks your email according to what you read.

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Aug

30

Posted | August 30, 2010

Today, Bing announced the Bing for Mobile Android App. Significantly, Bing also announced that Verizon will launch new Android devices pre-loaded with the Bing for Mobile app over the coming months.

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Aug

30

Posted | August 30, 2010

Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as generating the equivalent value as trending topics in Twitter. Something which the latter has had great success with in garnering media attention. For example, FastCompany, called Twitter a "Human Seismograph Measuring the World".

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Aug

30

Posted | August 30, 2010
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? ...





Aug

30

Posted | August 30, 2010
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. ...





Aug

28

Posted | August 28, 2010
Building a site that search engines will view as "trusted" will help you gain greater traffic over time, rather than just optimizing for the long tail. ...





Aug

27

Posted | August 27, 2010


Last week at SES San Francisco, Brent Payne, the SEO Director of the Tribune, shared some of his social media link building tips during the News Search Optimization session.

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Aug

27

Posted | August 27, 2010
If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. ...





Aug

27

Posted | August 27, 2010
Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. ...





Aug

27

Posted | August 27, 2010
A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies. ...





Aug

26

Posted | August 26, 2010
You can have a beautiful, functional, successful web site. Here's how to create a site that will convert, rank competitively, and users will love. ...




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